20 Best SaaS Landing Page Examples

Explore 20 outstanding SaaS landing page examples and learn what makes them effective at converting visitors

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SaaS Landing Pages That Convert

SaaS landing pages can make or break a visitor's first impression. The very best ones don't just look good—they guide you naturally toward signing up, requesting a demo, or hitting "Start free trial." To showcase a variety of approaches and design philosophies, here are 20 standout SaaS landing pages, complete with quick takes on what makes each one work.

1. Landsnap

Landsnap's hero section hits you with a clean, boldly worded headline and an interactive map demo. Their subtle parallax effect on the background image adds depth without distraction.

Interactive preview
Concise, benefit‑driven copy
Strong primary CTA

2. Slack

Slack leans into colorful, friendly illustrations and a simple "Get Started" flow. The page quickly highlights integrations and social proof from big‑name clients.

Vibrant brand palette
Logos of trusted companies
Clear signup form above the fold

3. Dropbox

Dropbox keeps it minimal: one sentence on what they do, one big blue button to try for free, and a calming background animation. It's low‑friction perfection.

Ultra‑simple layout
Animated hero graphic
FAQ dropdown for quick answers

4. HubSpot CRM

HubSpot packs in multiple CTAs ("Get free CRM," "Watch demo") and a clean grid of feature cards. Awards, customer stories, and a chatbot reinforce trust.

Consistent orange CTAs
Award badges
Chatbot helper

5. Asana

Asana's landing page balances whitespace and bold type. The animated task board demo keeps your eye moving, and internal links let you dive deeper into features.

Animated product demo
Whitespace for focus
Logical feature hierarchy

6. Airtable

Airtable opts for short, punchy value propositions, partnered with rotating interface screenshots. Their "Customer Stories" section uses real‑world examples to spark ideas.

Rotating screenshots
Customer use cases
Clean, tiered layout

7. Calendly

Calendly's hero shows scheduling in action—your new event pops up as you watch. The "How It Works" section breaks down steps in three clear columns.

Live demo in hero
Three‑step explainer
Solid social proof

8. Webflow

Built in Webflow itself, this page is a masterclass in smooth scrolling, interactive graphics, and bold typography. Every section feels modular and intentional.

Modular section design
Subtle scroll animations
Prominent "Try for Free"

9. Miro

Miro combines bright colors, playful illustrations, and real user testimonials. The "Use Cases" carousel makes it easy to imagine board applications in your workflow.

Use‑case carousel
Illustrative style
Customer quotes

10. Notion

Notion's hero is spare—just a headline, a subheading, and a callout of its many uses. As you scroll, you encounter inline videos, template galleries, and a long list of integrations.

Template showcase
Embedded videos
Integration badges

11. Figma

Figma focuses on collaboration with a split‑screen hero demo showing two cursors moving independently. The "Enterprise" section beneath highlights security and support for large teams.

Real‑time collaboration demo
Enterprise‑focused section
Clear visual hierarchy

12. Shopify

Shopify's landing page hits you with strip after strip of social proof, from top‑brand logos to success stats. A concise three‑step "How to Get Started" sits front and center.

Brand logo showcase
Three‑step process
Bold, high‑contrast CTAs

13. Intercom

Intercom segments its page by persona—marketing, sales, support—so every visitor sees a tailored pitch. Testimonials and data points back up every claim.

Persona targeting tabs
Data‑driven stats
Video testimonials

14. Stripe

Stripe nails developer‑friendly design: code snippets in the hero, a list of supported languages, and API docs links. The page feels built for technical audiences.

Live code examples
Developer docs links
Clean, dark‑mode aesthetic

15. Zoom

Zoom's landing page is straightforward: a bold headline, free signup form, and carousel of use cases for education, enterprise, and healthcare.

Use‑case carousel
Above‑the‑fold signup
Industry‑specific sections

16. Mailchimp

Mailchimp weaves quirky illustrations with data points—like email open stats—to reinforce its marketing pedigree. The "Features" grid below the hero is easy to scan.

Quirky brand art
Feature‑icon grid
Performance stats

17. Trello

Trello uses big, colorful board screenshots and simple headlines like "Work your way." The signup flow is one click—you truly start using the product immediately.

Full‑width screenshots
One‑click start
Minimal microcopy

18. GitLab

GitLab's page leads with a "Single application" message and an animated pipeline diagram. Customer logos follow, then detailed sections on DevSecOps lifecycle coverage.

Animated diagrams
DevSecOps breakdown
Logo parade

19. Freshdesk

Freshdesk uses a two‑column hero: feature bullets on the left, a looping demo video on the right. Their tiered pricing table below the fold makes comparison easy.

Side‑by‑side demo/video
Tiered pricing table
Concise bullets

20. Tableau

Tableau dives straight into data visualization examples—interactive charts and graphs greet you in the hero. They wrap up with a "See it in Action" CTA that launches a live dashboard demo.

Interactive charts
Live dashboard trial
Bold data‑driven visuals

Key Takeaways

Each of these 20 landing pages blends clarity, visual appeal, and a crystal‑clear path to action. Use them as inspiration—then tweak and test until you find the perfect formula for your own SaaS offering.

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